MagnetCustomer
Investment Relationship Infrastructure

The relationship infrastructure behind your office.

Magnet Customer is Brazil's first Investment Relationship Infrastructure (IRM). Financial data, interaction history and portfolio intelligence united in a single technology foundation — built for asset managers, offices and advisors who manage real wealth.

The infrastructure powering R$ 29Bi in assets

Seed Capital BTG
GR Capital
Arton Advisors
Future Invest
Farol XP
Legacy
Legend
Prana Capital
Seed Capital BTG
GR Capital
Arton Advisors
Future Invest
Farol XP
Legacy
Legend
Prana Capital
0+Offices
0+Advisors
$0BiAssets under management
0+Integrated APIs

Sales tools are not financial infrastructure.

Generic systems were built to sell products. The financial market demands a technology foundation that understands wealth, compliance and the investor lifecycle.

Investor ≠ Lead

Generic tools treat a $1M investor like an e-commerce lead. No portfolio context, suitability, or wealth history.

Data in silos

Positions at BTG, acquisitions in spreadsheets, communication on personal WhatsApp. Your operation lives fragmented.

Zero financial intelligence

NNM (Net New Money), AuC (Assets under Custody), retention rate — metrics that define your business simply don't exist in generic tools.

Compliance as an add-on

Suitability and AML treated as optional features, not as a foundation. The regulatory risk is real.

A new category

IRM: Investor Relationship Management

A new category that unites CRM, financial data, and portfolio intelligence in a single platform.

Dimension
Generic CRM
IRM (Magnet Customer)
Central entity
Contacts and Leads
Investors with complete financial profile
Pipeline
Generic sales pipeline
Acquisition pipeline with NNM (Net New Money)
Financial context
No portfolio data
Portfolio data connected to BTG, XP, and Safra
Communication
Mass communication
Contextualized communication by investor profile
Metrics
Generic sales metrics
AuC, acquisition, retention rate, NNM per advisor
Compliance
Compliance as an add-on
Native suitability, AML, and audit trail

Put the right infrastructure behind your operation.

Choose the right path for the size of your operation.

For offices with 5+ advisors

Schedule a personalized demo

Our team shows how Magnet Customer adapts to your operation.

For individual advisors

Free 14-day trial

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